Wednesday, June 12, 2013

Reminders on the train

Sometimes signage can be a reminder of socially appropriate behavior, like posting an exhortation in the cafeteria to not go back for seconds before everyone has been through the first time.*

The upper item in this sign on the Keio New Line train reminds riders of a rule and the middle one - "hold your baggage" - is a simple directive. But the third item (click image for a larger view) appeals directly to one's sense of social responsibility. From what I saw, that works as well or better than the common U.S. practice of citing a piece of legislation theoretically compelling you to do the right thing.


Another way to be effective is to make the message crystal clear. Look way down at the end of the car in the photo above and you'll see a yellow sign beside the passageway door. What behavior, do you suppose, is unsuitable in that section of the train? (See below, and note the handholds, too.)


One more interesting train-related sign: Where to queue up to board the train is clearly marked on station platforms. I like to ride in the end cars, so initially I waited at the last point on the platform. Surprise! When the train pulled in, clearly marked on the outside of the last car window was "This car for women only." I missed snapping a photo because I was scrambling down the platform to the next car.

 * See also Daniel Pink's take on emotionally intelligent signage.

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