Headlines Count, Most Especially Yours

A recent article by Deborah Rooney (“Ninja, Nerd, or Nut: What Your LinkedIn Headline Says About You”) offers great tips on writing a good personal headline for LinkedIn. It made me stop and reconsider mine!

I’ve been writing headlines since long before we had to think about whether it was going into print or on the web, and of course we’ve always had to consider the intended audience. But Rooney points out three key criteria that apply to the very specific short label people see when your name pops up in the context of LinkedIn.

• Watch the initial impact.
• Reflect your core competencies.
• Make a connection.

All that in a headline? Yep, and she gives great reasons for putting in the time and effort to craft a good one, as well as pointers on how to do it. It’s a short article, very well written and thought out; you should read it. And while you’re there, check out some of her others, for which links are provided.

Here's the link again, in case you missed it above: www.freshtransition.com/2012/07/11/ninja-nerd-or-nut-what-your-linkedin-headline-says-about-you/